Tiktok Ads Outside of Schedule: A Comprehensive Guide

TikTok has become a popular platform for businesses and advertisers to reach a vast and engaged audience. One of the key features TikTok offers is the ability to schedule ads, allowing businesses to control when their ads are displayed to users. However, at times, you may encounter issues with TikTok ads scheduling settings.

In this article, we’ll provide a comprehensive guide on how to fix TikTok ads scheduling settings and ensure your ads are running as intended.

TikTok Ads Scheduling

Understanding TikTok Ads Scheduling

Before we delve into the troubleshooting steps, let’s first understand how TikTok ads scheduling works. TikTok provides advertisers with the option to schedule their ads based on specific dates, times, and time zones. This feature allows businesses to optimize their ad delivery and ensure that their ads are shown to their target audience at the most effective times.

Common Issues with TikTok Ads Scheduling Settings

While TikTok strives to provide a seamless experience for advertisers, there may be instances where you encounter issues with ads scheduling settings. Some common issues include:

1. Ads Not Running as Scheduled: Your ads may not be running at the designated dates or times, despite setting up the scheduling correctly.

2. Time Zone Mismatch: Your ads may be running in a different time zone than the one you intended, leading to discrepancies in ad delivery and targeting.

3. Incorrect Date or Time Selection: You may have accidentally selected the wrong date or time during the scheduling process, resulting in ads running at unintended times.

Now, let’s explore the steps to troubleshoot and fix these issues.

Step 1: Verify Your Scheduling Settings

The first step is to double-check your scheduling settings to ensure that they are accurately configured. Follow these steps to review your scheduling settings:

  • 1. Log in to your TikTok Ads Manager account.
  • 2. Navigate to the “Campaign” tab and select the campaign that contains the ads with scheduling issues.
  • 3. Within the campaign, click on the ad group that is affected.
  • 4. Look for the “Scheduling” section, where you initially set up the ad delivery schedule.
  • 5. Verify the selected dates, times, and time zones. Make any necessary adjustments if you notice any discrepancies.
  • 6. Save the changes and proceed to the next step.

Step 2: Check Your Account Time Zone Settings

Sometimes, issues with TikTok ads scheduling can arise if there is a mismatch between your account’s time zone settings and the intended target time zone. To check and adjust your account time zone settings, follow these steps:

  • 1. Go to your TikTok Ads Manager account.
  • 2. Click on the account dropdown menu in the top-right corner of the screen.
  • 3. Select “Account Settings” from the menu.
  • 4. In the “Basic Information” section, locate the “Time Zone” field.
  • 5. Ensure that the selected time zone matches the time zone in which you want your ads to run.
  • 6. If needed, update the time zone setting to the correct one.
  • 7. Save the changes and proceed to the next step.

Step 3: Clear Cache and Refresh the Page

In some cases, issues with TikTok ads scheduling can be resolved by clearing your browser cache and refreshing the page. This helps ensure that you are viewing the most up-to-date information and settings. Here’s how to do it:

  • 1. While on the TikTok Ads Manager page, press “Ctrl + Shift + Delete” on a Windows computer or “Command + Shift + Delete” on a Mac.
  • 2. Select the appropriate options to clear cache, cookies, and browsing history.
  • 3. After clearing the cache, refresh the page by pressing “Ctrl + R” on Windows or “Command + R” on Mac.
  • 4. Check if the scheduling settings are now displaying correctly and if the ads are running as scheduled. If the issue persists, proceed to the next step.

Step 4: Contact TikTok Support

If you have followed the previous steps and the issues with TikTok ads scheduling settings persist, it may be necessary to reach out to TikTok support for assistance. TikTok provides support channels for advertisers to address technical issues and seek resolution. Here’s how you can contact TikTok support:

  • 1. Visit the TikTok Ads Help Center or Business Help Center on the TikTok for Business website.
  • 2. Look for the support or contact section, where you can find options to submit a support request or contact TikTok directly.
  • 3. Fill out the support request form with detailed information about the issue you are experiencing with your ads scheduling settings. Include any relevant screenshots or error messages that you have encountered.
  • 4. Submit the form and await a response from the TikTok support team. They will investigate the issue and provide guidance or a solution.

Tips to Avoid Future Scheduling Issues

To prevent encountering scheduling issues with TikTok ads in the future, consider the following tips:

  • 1. Double-Check Settings: Always review your scheduling settings before launching a campaign to ensure accuracy. Verify the dates, times, and time zones to avoid any potential errors.
  • 2. Account Time Zone Consistency: Ensure that your account time zone settings are consistent with your target audience’s time zone. This helps prevent discrepancies in ad delivery.
  • 3. Test and Monitor: Regularly test and monitor your ads to verify that they are running as scheduled. Keep an eye on the performance and delivery of your campaigns to identify any potential issues early on.
  • 4. Stay Updated: Stay informed about any updates or changes to TikTok’s advertising platform, including scheduling features. Familiarize yourself with new features or improvements that may enhance your ad scheduling experience.


Troubleshooting TikTok ads scheduling settings is crucial to ensure that your ads are running as intended and reaching your target audience at the desired times. By following the steps outlined in this comprehensive guide, you can address common issues related to ads not running as scheduled, time zone mismatches, or incorrect date and time selections.

Remember to double-check your settings, clear cache, and reach out to TikTok support if necessary. By optimizing your ad scheduling process and staying proactive, you can effectively utilize TikTok’s advertising platform to drive engagement, reach, and ultimately achieve your marketing objectives.