Activate New Healthfirst OTC Plus Card [UPDATE]

Healthfirst, a leading healthcare organization dedicated to improving the health and well-being of individuals and families, has introduced an exciting new benefit for its members – the Healthfirst OTC Plus Card. This card provides members with the convenience of purchasing over-the-counter (OTC) products and supplies without the need for a prescription. In this article, we will explore the features and benefits of the Healthfirst OTC Plus Card and guide you through the process of activating it.

The Healthfirst OTC Plus Card is designed to give members greater control over their healthcare needs by offering a wide range of OTC products. With this card, members can purchase items such as pain relievers, cold and allergy medications, vitamins, first aid supplies, and much more. This benefit is particularly valuable for individuals who rely on OTC products to manage minor ailments and promote general well-being.

To take advantage of the Healthfirst OTC Plus Card, members must activate their card before they can start using it. The activation process is simple and can be done in a few easy steps:

Things you need to have

Before activating your card, make sure you have your Healthfirst member ID card and the OTC Plus Card itself. You will need the information on both cards to complete the activation process.

Activate New Healthfirst OTC Plus Card Via Phone Number

You can simply activate your card by calling this 1-833-684-8472 number and providing the below details.

  • OTC card number
  • Medicare plan id

Purchase approved items online at with OTC Plus Card 

  • Take your activated Healthfirst OTC Plus/OTC card to a participating store and select the approved items you want to purchase.You can use your Healthfirst OTC Plus card at locations such as:
    • Retailers, including Duane Reade, Walgreens, CVS, Rite Aid, Family Dollar
    • Many local independent pharmacies
    • Home-delivery options through NationsOTC or Mom’s Meals
    • GrowNYC locations
    • For guidance on how to use your OTC Plus card at farmers’ markets, visit the information stand on site

    You can use your Healthfirst OTC card at locations such as:

    • Retailers like Duane Reade, Walgreens, CVS, Rite Aid, and Family Dollar
    • Many local independent pharmacies


    For a complete list of participating pharmacies and retailers, visit or call our Member Services Representatives at 1-888-260-1010 (TTY 1-888-542-3821), or for Signature (HMO) Member Services team, call 1-855-771-1081 (TTY 1-888-542-3821), 7 days a week, 8 am–8 pm (October through March) and Monday to Friday, 8 am–8 pm (April through September).

Pay for your items

At local retailers, take your items to the checkout lanes. When you check out, swipe your OTC Plus/OTC card for payment. Purchases of approved items are automatically deducted from your card balance.

Bring your OTC Plus/OTC card with you, as you cannot use your Healthfirst Member ID card or Medicare card to purchase OTC items.

When you shop online at or, remember to enter your card number:

  • OTC Plus card: 19-digit number
  • OTC card: 16-digit number

Member Portal Login

Provider portal

Broken & Employer portal

In conclusion, the Healthfirst OTC Plus Card is a valuable benefit offered by Healthfirst to its members. With the ability to purchase a wide range of OTC products without a prescription, members gain convenience and control over their healthcare needs. By following the simple activation process, members can quickly begin utilizing this powerful tool to support their well-being. So, activate your Healthfirst OTC Plus Card today and experience the advantages it offers in managing your health.